The impact of digitalization and technology on customers satisfaction in financial institutions – Nada Mallah Boustani
The impact of digitalization and technology on customers satisfaction in financial institutions* *(Paper in French) Nada Mallah Boustani1, Pia Maria Ibrahim2 1- Saint-Joseph University-Lebanon 2- Saint-Joseph University-Lebanon Corresponding Author: Nada Mallah Boustani Abstract: This article briefly discusses the topic of digitization in the banking industry, consumer behavior when purchasing financial services and the importance of…