Consumer co-creation during the online age of New Product Development

Consumer co-creation during the online age of New Product Development Sam El Nemar* University of Balamand. (*Corresponding Author) Andre Khoury, University of Balamand. Bassel Nehmeh, University of Balamand. Firas Mitri, University of Balamand. Tala Najjar, University of Balamand. Nour Abboud, University of Balamand.  Yara Maassarani University of Balamand. ABSTACT This paper is a narrative literature…