The Financial Impact of Covid-19 on Technology, Entertainment and Mass Media Sector

Caren Claud Fayyad¹

1-Beirut Arab University

Lebanon  

ABSTRACT

During the emergence of Covid-19, governments forced firms and corporations to work remotely and thus, leads to change the behavior and lifestyle of consumer worldwide. In this paper, we studied the impact of Covid-19 on Media sector through the case of Netflix, Inc.’s financial performance. Based on financial data from 2018 to 2021, this research employed different financial proxies namely liquidity, solvency, capital structure and profitability. The results of this study revealed that the pandemic had a positive impact on the financial profitability of media and entertainment sector. The development of Covid-19 increased the financial performance of Netflix.

Keywords: Covid-19, Technology, Financial Performance, Media, Capital Structure.